When conducting focus groups, understanding the typology, i.e. the different personality stereotypes of respondents or participants is important. These different personalities and behaviors can greatly influence the dynamics of the discussion, and recognizing these types can help moderators manage the session more effectively. Here’s a look at some common types of participants you might encounter…
The success of a focus group depends on a number of factors, and timing is one of the most important. The right timing for your focus group can significantly reduce no-shows and drop-outs, ensure higher energy and engagement levels among participants, and make the recruitment process smoother. The right timing can create an environment where…
With the advancements in artificial intelligence, qualitative researchers can enhance their productivity by integrating these tools into their workflow. This article explores how qualitative market researchers can apply GPT to assist with various tasks. Crafting the right questions is crutial when utilizing GPT to ensure optimal and meaningful results. The quality of responses is directly…
Our digest of the best books on qualitative research. Qualitative research in general 📗 An Introduction to Qualitative Research (7th edition) By Uwe Flick | SAGE Publications Ltd, 2023; Formats: ebook to buy/rent, paperback, hardcover Google Preview, Book website 632 pages; Foundations of qualitative research; Research design; Verbal data; Data beyond talk; Qualitative data analysis;…
The updated list of market research conferences and events in 2024. It is extremely important for all researchers to keep up to date with the latest trends and to meet new people. And what better way to do this than by attending market research conferences? This article brings you an overview of the most important…
It’s Official: We Are Now Quallie We have some exciting news to share. Our platform is getting a new name: Quallie! Why the change? Back when we first started, we had just one aim – to provide a text chat tool for specific online research projects. Since then, our software has grown into a multifaceted…
The list of market research conferences and events in 2023. You can also check market research conferences and events in 2024 here. Do you plan to organize or visit any other interesting market research event? Let us know and we will add it to your list, too!
Quallie offers an easy tool to remove respondent’s personal information from the platform. With this feature, you can anonymize the study after you finish the data collection phase. During your study, various personal data is being processed, for example: To protect the privacy of participants, you should anonymize or delete personal data as soon as…
Every respondent has his unique invitation link consisting of a project ID and invitation code. You can find the invitation code in the table of respondents: Manual invitations If you prefer to send invitations manually, you can copy the link and paste it into an email and send it to the respondent from your mailbox….
The updated list of market research conferences and events in 2022: Check our list of market research conferences 2023.
