Online Video Focus Groups

A video focus group is a remote approach with the greatest resemblance to traditional focus groups. The moderator and respondents communicate in real-time using their webcams.

Quallie offers an easy video focus group tool with all essential features. No need to install anything, all participants use the internet browser. The video streaming is fully controlled by the moderator.

Easy to understand
No need to install anything

Whiteboard features

Whiteboard is a space on the respondent’s panel where stimuli can be presented by the moderator.

Show stimuli

  • Images
  • Video files
  • Youtube video or stream
  • Sound files


Respondents can draw on images on the whiteboard to highlight some image areas.

Focus Group Drawing

Card sorting

Card sorting activity is available on the whiteboard.

Card sorting

Media Evaluator

Video evaluation tool and audio evaluator available on the whiteboard.

Video evaluator

Tools for moderators

Client chat

Clients cannot write messages to respondents directly. Instead, they can chat with the moderator.

Client chat

Moderator’s guide

The moderator can prepare questions in advance in Quallie.

Focus group moderator's guide


Onboarding support and tutorials
We can help with project setup


Record your focus group automatically and replay the session later or download the recording.

  • Available a few minutes after the session
  • Replay the session in the browser or download the recording to your computer
  • MP4 format
  • Up to 16 participants
  • Up to 4 hours per session

User roles


You can assign one or several moderators to your projects. He can discuss with all other participants, mute or kick out anybody, and has some administrative privileges.


Quallie provides an easy way how to add and administer all respondents in the project. There is also an email module for sending bulk invitations and reminders.


You can invite your clients or colleagues to observe the discussion and send messages to the moderator from a virtual back room.

Team member

The account owner and his team members can create new projects and edit them, moderate discussions or assign external moderators, and much more.

Respondent’s view

Respondents can see each other and talk to the moderator and to other participants in webcam focus groups.

Participants can use nicknames instead of their real names.

There is a whiteboard space on the right side of the panel. Pictures, videos, or youtube videos can be shown here.

The following languages are available for the respondent’s interface: English, Spanish, German, Greek, French, Russian, Czech, Dutch, Hungarian, Polish, Slovak, Ukrainian. We can quickly localize the system into your language too. The moderator’s panel is in English.

Webcam focus group

Frequently asked questions for online video focus groups

How many respondents can be present in the video room at the same time?
The technical limit is 25 participants (respondents + moderators). The recommended size of an online focus group is 5-10 respondents.

How many focus groups are enought?
2 sessions are considered the minimum for basic outputs. If you want to discover more details, 3-4 focus groups are recommended. For more target groups you will need even more sessions.

Can respondents see the clients?
No, the clients are observers, they don’t use the webcam and only the moderator knows about their presence. Clients can type text messages to the moderator during the session.

What is the best length for a focus group?
The typical length of a video session is 60-120 minutes in Quallie. After 2 hours, participants can be tired and the quality of their feedback significantly decreases.

What is the best day to host a focus group session?
Most moderators conduct live focus groups in the middle of the week – Tuesdays, Wednesdays, Thursdays. On the other hand, Mondays, Fridays and weekends are less safe in terms of lower engagement of the group, higher drop-outs and even the project organization.

Can I conduct IDIs / individual interviews in your webcam group tool?
Yes, you can conduct IDIs, dyads, and triads, too. If you have more moderators, you can run many simultaneous individual interviews at the same time.

Does Quallie record the focus groups?
Yes, the recording is on by default. You will find the MP4 recording in the export section. If you don’t wish to record the session, you can easily disable the recording module. Learn more about focus group recordings.

Can I download and delete the recording manually?
Yes, if you want to delete a recording before the date of its automatic deletion, go to the Video recordings section and delete it manually.

Do I need respondents’ consent for the recording?
The privacy laws differ from country to country. For example in the EU – the GDPR requires explicit consent from the respondent prior to the session. Learn more about GDPR for qualitative research.

Are video-based online focus groups better than text-based focus groups?
The video-based focus group is closest to a classic focus group. In some cases, a text chat can be a better option – for example when you need to conduct an anonymous focus group, or when you plan to ask very sensitive topics.

Qualitative research platform

Quallie offers an easy and affordable solution not only for market researchers.

Let’s discuss if we can help with your project.

  • Simple, easy to learn qualitative platform
  • Affordable price, pay as you go

Want to learn more? Get a free demo with a member of our team.