Market Research Conferences 2026
A curated and regularly updated list of the top market research conferences and events to attend in 2026.
Focus Group AI Simulations
How to use AI to prepare for focus groups. Test discussion guides, preview consumer reactions, and screen concepts before real fieldwork.
AI Prompts for Qualitative Data Analysis
AI Prompts for Qualitative Data Analysis If you’ve ever spent hours reading through customer feedback, interview transcripts, or qualitative study responses trying to make sense of it all, you know how time-consuming qualitative research can be. Traditionally, researchers used specialized software like ATLAS.ti, NVivo, or MAXQDA to organize and analyze this kind of data. While…
Video File Sizes & How to Save Space
Learn why video files take up so much space and how to reduce their size on iPhone, Samsung Galaxy, Google Pixel and other devices.
Qualitative Research Blogs
Whether you’re a seasoned researcher or just starting out in the field, these blogs can serve as a valuable resource to enhance your work and keep you at the forefront of the qualitative research industry. Here are some of our favourite blogs. Company blogs and articles:
Introducing Greeting Names Support
We’re excited to announce two new features in Quallie designed to enhance personalization and improve communication, especially for our users who work with languages that utilize grammatical cases for direct address. Moderators working with languages that employ the vocative case (such as Czech, Polish, Greek, Ukrainian, Serbian, and Croatian) have faced limitations in creating truly…
Top Market Research Conferences to Attend in 2025
The updated list of market research conferences and events in 2025. Attending market research conferences is an excellent way to stay informed about the latest trends while growing your professional network. Here’s a curated list of the most important market research events happening around the globe in 2025—don’t miss out! January February March April May…
Typology of Focus Group Respondents
When conducting focus groups, understanding the typology, i.e. the different personality stereotypes of respondents or participants is important. These different personalities and behaviors can greatly influence the dynamics of the discussion, and recognizing these types can help moderators manage the session more effectively. Here’s a look at some common types of participants you might encounter…
When Is the Best Time to Conduct Focus Groups?
The success of a focus group depends on a number of factors, and timing is one of the most important. The right timing for your focus group can significantly reduce no-shows and drop-outs, ensure higher energy and engagement levels among participants, and make the recruitment process smoother. The right timing can create an environment where…
AI Prompts for Qualitative Research
With the advancements in artificial intelligence, qualitative researchers can enhance their productivity by integrating these tools into their workflow. This article explores how qualitative market researchers can apply GPT to assist with various tasks. Crafting the right questions is crutial when utilizing GPT to ensure optimal and meaningful results. The quality of responses is directly…
