Get real-time feedback on video and audio
Test ads, TV commercials, radio spots, tutorials, videos, and other media with your research participants.
The Media Evaluator lets participants rate any moment of a video or audio file on a scale while they watch or listen. They can also add text comments, giving you both moment-by-moment ratings and qualitative feedback in the same activity.
See reactions as they happen
Ratings are recorded at one-second intervals, so you can see exactly when participants react to your content.
Each participant sees their own ratings on the timeline. They can pause the media, go back, and change their ratings at any time. Participants never see other people’s ratings.
Moderators (and observers) can see the results in real time during the session.
Easy to use in your research
Add a video or audio file as a whiteboard activity and enable media rating. During the session, the moderator simply selects the activity and sends it to participant whiteboards. Participants open the evaluator directly in their browser – no additional software is required.
The Media Evaluator can be used in video focus groups as well as in other Quallie activities, including bulletin boards and diaries.
Start the media evaluator during the focus group
Like other Quallie whiteboard activities, the moderator only needs to select the evaluator activity in the dropdown menu from the control panel and click the arrow button to send it to respondents’ whiteboards.
Respondents can see the media evaluator on their whiteboards and can enlarge it by clicking the Maximize icon.
Analyze the results
Results are available immediately after participants start evaluating the media.
Visual timelines show the ratings of all participants across the entire video or audio file, making it easy to identify moments that generate strong positive or negative reactions.
You can also access the underlying event data in a table, either for a specific media file or for all tested files.
Text comments are available separately and can be downloaded as part of the export.
How to set up a media evaluation
- Go to the Whiteboard tab in your project.
- Add a new video or audio activity.
- Upload your media file.
- Turn on Show media rating.
- Save the activity.
During the session, select the activity from the moderator control panel and send it to participants.
Frequently Asked Questions
Do participants need to install any software?
No. The Media Evaluator runs in a modern web browser, so no additional software is required.
What media formats are supported?
Video files should be in MP4 format and audio files in MP3 format. We recommend using reasonable video resolution and compression to keep file sizes manageable.
What is the maximum file size?
The maximum size is 500 MB at the moment. We plan to increase the size in the future.
Can I use the Media Evaluator outside a video focus group?
Yes. Whiteboard activities can also be used in bulletin boards, blogs, and diaries. Add the Media Evaluator activity to the relevant page and participants can open it directly from there.