Focus Group AI Simulations
How to use AI to prepare for focus groups. Test discussion guides, preview consumer reactions, and screen concepts before real fieldwork.

How to use AI to prepare for focus groups. Test discussion guides, preview consumer reactions, and screen concepts before real fieldwork.
AI Prompts for Qualitative Data Analysis If you’ve ever spent hours reading through customer feedback, interview transcripts, or qualitative study responses trying to make sense of it all, you know how time-consuming qualitative research can be. Traditionally, researchers used specialized software like ATLAS.ti, NVivo, or MAXQDA to organize and analyze this kind of data. While…