Resources

  • Focus Group AI Simulations

    How to use AI to prepare for focus groups. Test discussion guides, preview consumer reactions, and screen concepts before real fieldwork.

  • AI Prompts for Qualitative Data Analysis

    AI Prompts for Qualitative Data Analysis If you’ve ever spent hours reading through customer feedback, interview transcripts, or qualitative study responses trying to make sense of it all, you know how time-consuming qualitative research can be. Traditionally, researchers used specialized…

  • Qualitative Research Blogs

    Whether you’re a seasoned researcher or just starting out in the field, these blogs can serve as a valuable resource to enhance your work and keep you at the forefront of the qualitative research industry. Here are some of our…

  • Introducing Greeting Names Support

    We’re excited to announce two new features in Quallie designed to enhance personalization and improve communication, especially for our users who work with languages that utilize grammatical cases for direct address. Moderators working with languages that employ the vocative case…

  • Top Market Research Conferences to Attend in 2025

    The updated list of market research conferences and events in 2025. Attending market research conferences is an excellent way to stay informed about the latest trends while growing your professional network. Here’s a curated list of the most important market…

  • Typology of Focus Group Respondents

    When conducting focus groups, understanding the typology, i.e. the different personality stereotypes of respondents or participants is important. These different personalities and behaviors can greatly influence the dynamics of the discussion, and recognizing these types can help moderators manage the…

  • When Is the Best Time to Conduct Focus Groups?

    The success of a focus group depends on a number of factors, and timing is one of the most important. The right timing for your focus group can significantly reduce no-shows and drop-outs, ensure higher energy and engagement levels among…

  • AI Prompts for Qualitative Research

    With the advancements in artificial intelligence, qualitative researchers can enhance their productivity by integrating these tools into their workflow. This article explores how qualitative market researchers can apply GPT to assist with various tasks. Crafting the right questions is crutial…

  • Qualitative Research Books

    Our digest of the best books on qualitative research. Qualitative research in general 📗 An Introduction to Qualitative Research (7th Edition) By Uwe Flick | SAGE Publications Ltd, 2023; ⭐⭐⭐⭐⭐ A comprehensive and widely used guide that covers the entire…